Whether in a large corporation or a small organisation, internal communications in the work place tends to get locked into predefined information silos. The sheer quantity of data within a company makes it nearly impossible to share information, knowledge and experience with everyone. But innovation is the lovechild of collaboration therefore, it’s crucially important that information and exchange happen not only in small pockets within a company but all over.
Companies generally rely on email, face-2-face meetings and lunches when it comes to knowledge sharing but imagine adding a new dynamic social layer to the existing infrastructure! According to Tim Young, CEO of SocialCast, the solution for the information overflow problem is activity streams. activity streams unite people, data, and applications in real-time in a central, accessible, virtual interface. Think of a company social network where employees can exchange real-time information about their activities using a software system that unifies all company data and knowledge. Each employee can find data that he or she never knew existed, collaborate around this information and access it in a variety of ways (email, mobile applications etc).
The SocialCast interface makes it simple to share documents, presentations, photos and links with your network. You can post updates, questions or ideas for people to discuss and comment on. It has also incorporated the ‘like’ feature from Facebook as well as the @tag feature from Twitter. Another added feature is the flag option: flagging helps you keep track of your favourite posts so you can return to them easily. Other features include social media integration so you can see Facebook and Twitter updates within your activity stream. Its mobile applications enable you to access it from your BlackBerry or iphone (or Android phone) and the desktop application option allows for network updates without even opening a browser.
The premium Town Hall feature enables you to schedule company-wide, moderator-optional virtual sessions in an open real-time forum. Another premium feature worth mentioning is private messaging. You can also create a personal profile that highlights your particular skills and expertise including contact information. Additional features like photo galleries add a personal touch to browsing company profiles. SocialCast also incorporates features from LinkedIn by allowing you to form and join groups with the option of designating them public or by invitation. Network search options allow you to build custom streams that filter network messages by keywords and topics, with email notifications that alert you to updates.
Tim Young and his team continue to innovate and create new and improved extensions for an already great product. I highly recommend SocialCast for any company looking to enhance internal communications, innovation and engagement.
Now here’s Charlie Sheen: